ROCA TILE GROUP NEWS
ROCA OPENS BRAND NEW CORPORATE SHOWROOM [ 05.19.08 ]
ROCA INTRODUCES ARGOS [ 01.22.08 ]
ROCA INTRODUCES BELLATERRA [ 01.22.08 ]
ROCA INTRODUCES CORAL [ 01.22.08 ]
ROCA INTRODUCES NORWAY [ 01.22.08 ]
ROCA INTRODUCES THE ROCK & ROCK COLLECTION [ 01.22.08 ]
ROCA TILE GROUP OPENS BRAND NEW CORPORATE SHOWROOM [ 05.19.08 ]
Miami, Florida—Roca Tile Group has transformed what it means to shop for ceramic tile. Rich with history and experience in Europe and around the World, Roca brings the flair of European merchandising to the US, but adapts it to American needs.
The transformation takes the showroom from a typical tile store with rack after rack of loose tiles, and creates a dramatic showroom that will give life to the tile. Roca creates an atmosphere of “selling design, not tile”. The shoppers will have an “experience” while shopping.
The products are designed with attributes that make them desirable, such as pattern and color variation, unique color combinations, multiple formats and multiples shades. These are design attributes that cannot be shown in a single tile, they require merchandising that will truly show the style. Roca covers all styles from design, color and price point, ranging from high-end to entry level products.
Throughout the showroom, products are also grouped by like products, i.e. porcelain tile, polished, etc. It makes it easier to the shoppers to compare like products, rather than have them spread out in different areas of the showroom.
The products can be found on the floor, in displays and even on the walls. The wall displays are not typical either; rather they mimic a product catalog. You will find all colors, sizes and large printed room scene for any collection showcased on the wall.
Large displays also showcase certain products in grouted panels, its like seeing the product in a real life installation. There is up to 20sqft of grouted product (multiple colors, layout, decorative pieces) found on each of these boards, again providing real life visuals for the shopper.
Roca has numerous showrooms throughout the US and they will all be modeled after this concept. The concept has been well received by homeowners and designers.
Finally, Roca’s commitment to the environment is not only evident throughout the design of the showroom, but also in the products. Roca products contribute to LEED® and Roca is a proud member of the US Green Building council.
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ROCA INTRODUCES ARGOS [ 01.22.08 ]
Miami, Florida—Roca announces the launch of Argos, a through-body porcelain tile with a contemporary, metropolitan design. The collection presents a three-dimensional finish that is durable, frost resistant, environmentally friendly and requires little to no maintenance.
Argos is presented in 3 rich colors of Antracita, Beige and Titanium, and available in 13x13, 13x24, and 18x18 size tiles. Beautifully designed borders and mosaic tiles complete this line, allowing for customized installations.
Argos was designed with a V4 shade variation, allowing for random color variation from tile to tile. Argos is ideal for commercial and residential installations, as well as recommended for both indoor and outdoor applications. Argos is available throughout the United States and Canada.
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ROCA INTRODUCES BELLATERRA [ 01.22.08 ]
Miami, Florida—Roca announces the launch of Bellaterra, a through-body porcelain tile inspired by natural stone. The collection presents a three-dimensional finish that is durable, frost resistant, environmentally friendly and requires little to no maintenance.
Bellaterra is presented in 2 natural colors of Beige and Sand, and available in 4x4 floor tiles. Beautifully designed inserts, sized 4x4 and 2x4, complete this line, allowing for customized installations.
Bellaterra was designed with a V2 shade variation, allowing for minimal color variation from tile to tile, with little or no maintenance required. Bellaterra is ideal for commercial and residential installations, as well as recommended for both indoor and outdoor applications.
Bellaterra’s unique 4x4 size make it the perfect selection for countertops, backsplashes, showers and swimming pools.
Bellaterra is available throughout the United States and Canada.
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ROCA INTRODUCES CORAL [ 01.22.08 ]
Miami, Florida—Roca announces the launch of Coral, a true glass product with amazing versatility. The collection presents a clear finish that is durable, frost resistant, environmentally friendly and requires little to no maintenance.
Coral is presented in a variety of colors, sizes and designs that can be combined with other tiles and textures.
The classic 4 ¼ x 4 ¼ glass tiles are offered in 9 colors: Azul, Beige, Blanco, Celeste, Naranja, Marino, Marron, Negro and Rojo. In addition, matching borders in two (8 x 17/8 and 8 x7/8) sizes complete this line, and is perfect for showers and swimming pools.
The “Angelas” mosaic designs are a full 12x12 mesh tiles, comprised of 2x2 tiles of various colors. Azul is designed using Azul, Blanco, Celeste and Marino. Naranja is designed using Beige, Naranja, Marron and Rojo. Negro is designed using Blanco and Negro. Coordinating borders complete the line.
The “Beroe” mosaics are designed as full 12x12 mesh tiles, with the same color combinations as “Angelas”, but with 1x1 tiles. Azul is designed using Azul, Blanco, Celeste and Marino. Naranja is designed using Beige, Naranja, Marron and Rojo. Negro is designed using Blanco and Negro. Coordinating borders complete the line.
Coral is ideal for commercial and residential installations, as well as recommended for both indoor and outdoor applications.
Coral is available throughout the United States and Canada.
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ROCA INTRODUCES NORWAY [ 01.22.08 ]
Miami, Florida—Roca announces the launch of Norway an elegant collection that mirror the look of real wood. The collection presents a three-dimensional finish that is durable, frost resistant, environmentally friendly and requires little to no maintenance.
With respect to ecology, the landscape, sustainable architecture and the health of our planet, we call on Norway. The beauty of wood and superior qualities of ceramic come to life in Norway.
Norway is a through-body porcelain and available in the colors of Abeto, Arce, Roble, Sapeli, Wenge and Sebrano. It is available is sizes 13x26, 6 ½ x26 and 4x26, with rectified edges allowing for a cleaner installation and more streamlined results.
You will also find a variety of multicolor decorative accents with a modern flair.
Norway is ideal for commercial and residential installations, as well as recommended for both indoor and outdoor applications.
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ROCA INTRODUCES THE ROCK & ROCK COLLECTION [ 01.22.08 ]
Miami, Florida—Roca announces the launch of Rock & Rock an elegant collection of nine series that mirror the look of natural stone. The collection presents a three-dimensional finish that is durable, frost resistant, environmentally friendly and requires little to no maintenance.
Rock & Rock is a marriage of technology and aesthetics that combine outstanding looks and finish with the latest porcelain production technology. The product is one well suited for installation in any indoor or outdoor setting where an emphasis on design and technical performance is needed.
The composition of some of the Rock & Rock series include 13x21 format based on the “Golden Number”, a rectangle formed from the proportion of 1 x 1.618. This aesthetically pleasing ratio has captivated artists throughout time, from DaVinci to Dali.
Rock & Rock consists of a collection of different sizes 13x13, 13x21, 21x21, 12x24, 12x48, 24x24 and 24x48. The series include – Shellstone, Natural, Travertino, Lavagna, Packstone, Montana, Quartz, Slate and Sandstone.
Shellstone is a 21x21, 13x21 and Multi-Format tile with the look of natural stone. It comes in three colors – Gris, Beige and Marron. A listel, 21x21 insert and 13x21 insert are also available.
Natural comes in the colors Bambu, Antracita and Fuego. The sizes include 21x21, 13x21, 13x13 and Multi-Format. Three styles of mosaic, brick, link and square, complete the series.
In the amazing sizes of 24x24, 24x48, 12x24 and 12x48 comes the Travertino series in the color of Crema. To increase the style of the installation there is a listel, mosaic, mosaic brick and mosaic link.
Lavagna in the color of Negro comes in 24x24, 24x48, 12x24 and 12x48 along with a listel. These sizes create and endless amount of options for installation.
In the colors of Arena, Bambu and Antracita, Packstone also comes striated with a directional grain surface to add texture. It is available in the sizes of 24x24, 16x24, 12x24, 24x48 and 12x48. A listel completes this series.
Montana comes in the sizes 21x21, 13x21, 13x13 and Multi-Format in the colors of Gris, Beige and Marron. A mosaic brick, mosaic link and mosaic are also available.
Quartz provides endless options with the sizes of 21x21, 13x21, 13x13, Multi-Format, 24x48 and 12x48. The three beautiful colors are Beige, Perla and Ocre. A listel and many variations of mosaic complete this series.
Slate is a 21x21, 13x21, 13x13 and Multi-Format series that comes in the colors of Gris, Beige and Marron. The selection is enhanced by a mosaic.
In the color of Arena, Sandstone comes in the sizes of 24x24, 24x48, 12x24 and 12x48. A listel and many mosaics along with a multi-color mosaic are also available.
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